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Introducing
The Upside
My vision for THE UPSIDE came to me when I was spending time between NYC, Hawaii and Sydney. While deepening my yoga practice I was witnessing the powerful infancy of the athleisure movement, that was taking over studios in a global sweep. Women of every age were under the spell of these magical pieces. I spent the next two years closely observing women en-masse at yoga studios and gyms at the beginning of what would become a defining moment in the multimillion dollar health and wellness space. The nascent cult of athleisure had lured its followers in droves. Myself and my yogi pals were well and truly mesmerised.This Lycra flavoured evolution would put any 60’s era cult to shame and I was beyond hypnotised.
































